In 2018, the SATIS-Screen4All Awards were handed out to 19 products and services 


As spring rolls in, we are taking a look back at the 2018 winners, and especially at one of the very favorite products of the staff at Mediakwest/Sonovision.




Newsbridge had already been noticed by Mediakwest/Sonovision during last year’s SATIS-Screen4All, and it is now working with major players such as M6 and TF1. M6 Group was looking to process more data and develop its video offering, and wanted a partner that could help it achieve these goals. Newsbridge rose to the challenge, with a real-time cognitive indexing solution that integrates with M6 Group’s ecosystem.


Newsbridge’s cognitive indexing solution can extend an organization’s ability to offer rich referencing—using AI mechanisms—of all relevant content in its media (people, speech-to-text, context, etc.). Indexed videos can be used by journalists in all newsrooms run by M6 Group. M6 Group also uses this feature to sell dailies, master copies, or even full programs to international clients using its B2B portal, M6 Video Bank. This means content enriching is an essential component of the group, as M6 Group’s Alexis Bureau explains: “With the enormous volume of media we process, any content that is not indexed is lost—or, at the very least, underutilized. Newsbridge’s solution lets us automatically identify and index people who appear in a given video, and fully transcribe the audio track.” This means Newsbridge helps M6 Group generate new revenue streams by making its video archives available to clients through a searchable platform dedicated to rich content.


In order to best integrate its platform with M6 Group’s existing ecosystem, the teams at Newsbridge have worked with Avid to enable perfect communication between both environments. M6 Group journalists can now, using the company’s archive system (Avid’s Interplay Media Asset Management), send a given media and its associated metadata (text, GPS coordinates, assignment title, etc.) to the Newsbridge platform, where it will be analyzed and indexed in real time. This makes the media more valuable, and it can then be made available on M6 Video Bank.


In the end, cooperating with Newsbridge benefits M6 Group in two ways: lower production costs, and new revenue streams. With this new partnership, the two companies come together to create an innovative media indexing model based on the power of cognitive technologies. A first in the media industry!



Philippe Petitpont


In his interview, Newsbridge cofounder and CEO presents the features of his platform and the technological approach of his start-up, which is currently boosted by TF1 at Paris incubator “Station F”. He explains how TF1 uses the solution for its news programs, and how it could eventually use it for sports, documentaries, and reality TV. He also outlines his development strategy.


“Newsbridge was created to take advantage of the opportunity created by high volumes of content produced by TV stations and large media groups. Every year, they create over 30 million hours” worth of video content. Exploiting all this content is beyond human capabilities, as it would require hundreds upon hundreds of de-rushing, analysis, etc. The idea is to rely on cognitive technologies and artificial intelligence to quickly and automatically sift through thousands of hours of content and identify what is relevant.

We were boosted by TF1 a few months ago at Station F, and we had already worked with LCI as a test run for our platform.’







Since its victory at the SATIS-Screen4All Award in November 2018 for Jarvis, Spline is staying on track and developing its business, including with its software-controlled robot arm that can be fitted with any camera and hold up to a 40-pound payload. With a top speed of 10 ft/s and a maximum reach of 10 ft, Jarvis is easily transported in a standard van and can be set up in a studio in 20 minutes.





After the forum, the company took part in a number of high-profile projects including Yann Arthus Bertrand’s feature film WOMAN and the shooting of French TV channel TF1’s New Year’s show. For the latter project, the team actually used Jarvis with their recently-acquired camera, the Phantom VEO 4K: the ideal pairing for high-speed filming.  





Filming TF1’s end of year show. Click here to see the making of.


« We are very excited about Jarvis’ growing success. Our goal is to keep our motion control tool flexible and easy to use. This is why we are focusing on the arm’s ergonomics and on the support we provide for our users,” explains Romain Bourzeix, president of Spline.





Lucas Limonne, head of production, Claire-Alix Gomez, head of operations, Romain Bourzeix, Président

Antoine Grasset, technical director


Spline continues to work on making Jarvis better known to producers of advertising and fiction programs. The startup would also like to diversify its motion control offering by providing additional services in its studio. It now has a filming studio in Aubervilliers (Paris area, France) as well as an editing and grading suite, and works in close collaboration with D-Seed, a company offering 3D and special effects on the same premises. The team still has many projects in development, and might make an announcement in the coming months.

Keep an eye out!
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